Here is a quick list of some things Facebook frown upon:
- Tobacco – except for anti-smoking campaigns or counselling for addicts,
- Drugs – except for counselling for drug addicts etc,
- Dangerous dietary supplements – keep in mind that the level of danger will be assessed by Facebook itself,
- Weapons, ammunition or explosives (except for exhibitions of weapons, etc.),
- Content promoting violations of third-party,
- Sensational content (meaning pictures or news that can be shocking),
- Ads promoting document forgery,
- Malware or spyware,
- Misleading or fake content (e.g. “before” and “after” photos),
- Multi-level marketing, penny auctions or instant loans.
Besides the above, Facebook also has community standards, which should guarantee to all its users that Facebook is a safe network and their personal data is protected. Any Ads’ content that could violate these policies will be disapproved (e.g. nudity, hate speech, violence…).