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Quick Method To Find Your Target Audience

How To Add Funds To Your Facebook Ad Account

How To Create Your Facebook Campaigns

Watch Me Create Facebook Ad From Scratch

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Things you should have in mind when creating 
ad copy for your Facebook Campaigns

  • Focus on the important info. With people endlessly scrolling through the posts in their News Feed, this leaves little time to stop and read your post. Make sure that you have included all important information early on.
  • Tailor your ad copy to the target audience 
  • Show the product price to motivate people to buy. You may want to test it and see when it is appropriate to do so.
  • Make sure that your ad copy is in compliance with Facebook’s Ad Policies.
  • Ask them to take the action you want them to take.
    Use clear call-to-action for what they should do next.
  • Add a sense of urgency by using words like today, now , etc.
  • Ensure that your landing page is in accordance with your ad copy if you're using one

  • Here is a quick list of some things Facebook frown upon:

    • Tobacco – except for anti-smoking campaigns or counselling for addicts,
    • Drugs – except for counselling for drug addicts etc,
    • Dangerous dietary supplements – keep in mind that the level of danger will be assessed by Facebook itself,
    • Weapons, ammunition or explosives (except for exhibitions of weapons, etc.),
    • Content promoting violations of third-party,
    • Sensational content (meaning pictures or news that can be shocking),
    • Ads promoting document forgery,
    • Malware or spyware,
    • Misleading or fake content (e.g. “before” and “after” photos),
    • Multi-level marketing, penny auctions or instant loans.

    Besides the above, Facebook also has community standards, which should guarantee to all its users that Facebook is a safe network and their personal data is protected. Any Ads’ content that could violate these policies will be disapproved (e.g. nudity, hate speech, violence…).

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